AIRTEL KENYA Manager, Acquisitions & Devices ~ Kazibongo

Execute and Implement the acquisition plans and work to realistically differentiate the product family within a particular market segment:

Identify opportunities and potential products / services in the Global Market that could be relevant to our line of Business, Develop and test new products and launch new products leading to creating new revenue streams.
Implements agreed activities, launches and promotional campaigns as per the approved schedule
Collects signals from the market to keep in touch with market developments, externally and internally by consulting other departments, to collect input for marketing activities and to support product development
- Maintains close relationship with customer base for awareness of their needs and perspectives
- Continually monitors and evaluates own performance against the implementation plan and targets and reports to the Head, Voice

Managing the subscriber acquisition cost for all segments
Acquisition related innovations, products & devices pipeline per segment.
Plan, lead and direct all consumer acquisition initiatives in close collaboration with the sales and distribution department
Plan, lead and direct enterprise and SME customer acquisition initiatives in close collaboration with the corporate and SME sales department
Alternative channels customer acquisition initiatives in close collaboration with the relevant departments

Develop and maintain activity budget:

Involved in the development of activity budget that are in conformity with the segment marketing budget, in consultation with the Marketing Manager
Tracks expenditure against the approved budget and highlights problem areas for action
Prepares and submits expenditure reports to the Marketing Manager
Maintains information and documentation for the segment
Recommending appropriate return of investment levels for new services launched and identifying preferred partners to work with

Ensure the execution of the marketing plans for the segment

Involved in the briefing agencies, suppliers and research companies
Follows up to ensure accurate and timely execution of briefs
Participates in field promotional activities alongside the commercial team and agencies
Checks for and assess the impact of marketing activities and reports to marketing manager
Periodically visits the trade to check brand performance on the ground

Work with partners to ensure effective and efficient partner management

Participates in the identification of suitable suppliers, in consultation with the marketing Manager, advertising agency and the procurement team
Monitors performance and highlights shortcomings for action, and puts in place remedial action in case of non-performance
Co-ordinates the resolution of supplier complaints/problems including payment queries
Follows up on the generation of local purchase orders memorandum of understanding , etc and supplier payments
Keep partners aligned with our tactical business strategy ensuring their support for the business roadmap and customer delight objectives

Work closely with other departments

Involved in sharing brand/promotional activities etc with the commercial team and other stakeholders
Regularly seeks information on competitor activity from the sales team to differentiate the product or product family within a specific market
Involved in the resolution of issues and problems that will affect product's success
Liaises with the finance department in respect to budgeting and budgetary control

Educational Qualifications & Functional / Technical Skills

Bachelor's degree in Marketing or related field
2-5 years working experience in sales or marketing;
1-3 years in a supervisory or management level
Post graduate qualifications in business management, marketing, planning or statistics desirable
MBA will be an distinct advantage

Relevant Experience (Type of experience and minimum number of years)

Other requirements (Behavioural etc.)

Business awareness
Strong analytical skills and problem solving skills
Excellent planning skills
Sets high personal standards and goal oriented
Excellent interpersonal skills
Excellent and effective communications skills, both orally and in writing
Excellent presentation skills
Excellent knowledge of all products within a product family, as well as Airtel’s policies and practices.
Excellent level of knowledge of market trends.
General to good knowledge; frequent use and application of technical standards principles, theories, concepts and techniques

Kazibongo